FremantleMedia UK Interactive is directed by Peter Cassidy, the former Managing Director of Screenpop.

Combining the expertise and knowledge of the former talkbackTHAMES digital team and Screenpop, the group’s innovation and mass participation unit, FremantleMedia UK Interactive is the group's new digital division.

Peter Cassidy reports into Christian Grobel, FremantleMedia UK’s new Director of Strategy and Operations, and works with the Label Managing Directors for Boundless, Retort, Talkback and Thames.  

Combining the expertise and knowledge of the former talkbackTHAMES digital team and Screenpop, the group's innovation and mass participation unit, FremantleMedia UK Interactive is the group's new digital division.

The new division is focussed on driving audience engagement with existing and new formats, building on the success of interactive apps such as The X Factor’s play-along “Tap to Clap”.  The division will work with FremantleMedia UK Labels and FremantleMedia Enterprises in the development of interactive formats and entertainment concepts with a focus on mobile apps, second screen interaction, direct to consumer transactions, social media and games..

The Screenpop brand continues as a sub-label of FremantleMedia UK Interactive building on the unit’s track record in participation-based formats and games and developing ground-breaking new interactive experiences across all media.