Fremantle Media UK Interactive is the group's digital division, and is directed by Peter Cassidy.
Peter Cassidy reports into Christian Grobel, FremantleMedia UK’s Director of Strategy and Operations, and works with the Label Managing Directors for Boundless, Retort, Talkback and Thames to deliver digital extensions for their programme brands.
The division is focussed on driving audience engagement with new and existing formats via companion apps, websites, social media and YouTube channels. Working with the production labels and FremantleMedia Enterprises, the division manages the digital presence and interactivity around some of the UK's biggest multi-platform shows including The X Factor and Britain's Got Talent.
Screenpop is a sub-label of FremantleMedia UK Interactive, developing original IP for digital exploitation. In the past Screenpop has produced mass participation projects including Quizmania.tv, Sun Quiz Live, Scoreboard and Intuition.